Why It Was Chosen
WordPress was selected for its flexibility, extensibility, and control over content, SEO, and site structure. The goal was to use a platform that could support marketing, lead generation, and operational needs without locking the business into a rigid system. We also needed a system that had the most options for integrations.
How It Was Implemented
WordPress served as the primary front-end and content hub. It was structured to integrate with external systems responsible for analytics, lifecycle marketing, and operational workflows.
Integrations supported:
- Event and conversion tracking for analytics and reporting
- Lead capture and customer data handoff to lifecycle tools
- System handoffs where WordPress acted as an input layer rather than a system of record
The focus was on clean data flow and role clarity between systems.
Page building and templates were structured to reduce manual work and maintain consistency.
What Worked Well
- High flexibility without requiring custom development for every change
- Strong ecosystem of plugins and integrations
- Clear separation between content, layout, and functionality
- Scales well for marketing-driven and content-heavy sites
What Did Not Work
- Plugin sprawl requires active governance
- Performance can degrade without optimization
- Security depends on proper maintenance
- Long-term quality depends on how the site is structured, not the platform itself
Outcome and Impact
WordPress functioned effectively as a front-end and content platform within a broader system architecture. When paired with external tools for analytics, lifecycle marketing, and operations, it supported growth without creating downstream complexity.
Would I Use It Again?
Yes. WordPress is a strong choice when flexibility, ownership, and scalability matter. It requires discipline, but rewards teams that manage it intentionally.