Gabriel Gutierrez
Director of Sales & eCommerce | Digital Sales Leader | Strategic Growth Expert
GabrielGutierrez1985@gmail.com • 423-443-7213
Introduction
Strategic and results-driven eCommerce leader with a proven track record of driving revenue growth, optimizing digital platforms, and leading cross-functional teams to exceed business goals. Expertise in developing scalable online strategies, enhancing customer experience, and leveraging data-driven insights to maximize profitability. Adept at orchestrating end-to-end digital initiatives, from website development and merchandising to CRM integration and operational excellence. Passionate about building high-performance teams, executing innovative solutions, and delivering measurable, sustainable growth.
Core Competencies & Technical PROFICIENCIES
- eCommerce Strategy & Operations
- Digital Sales Leadership
- SEO, Paid Media, PPC, and ROAS Optimization
- Conversion Rate Optimization (CRO)
- UX/UI Enhancements & Website Optimization
- CRM & Marketing Automation (HubSpot, Salesforce, and Klaviyo)
- ERP Integration (NetSuite and Celigo)
- Analytics & Data-Driven Decision Making (Google Analytics, GA4)
- Omnichannel Marketing & Customer Retention
- Cross-Functional Team Leadership
- Project Management & Process Optimization
- Mobile Commerce & Marketplace Strategy (Amazon and DTC)
- Customer Experience Enhancement
- Bilingual: Fluent in English & Spanish
- Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, and After Effects)
- Microsoft Office Suite
- Intermediate-level HTML/CSS
Experience
DIGITAL SALES LEADERSHIP
- Spearheaded comprehensive digital sales strategies across DTC and marketplace platforms, resulting in double-digit revenue growth.
- Launched high-impact marketing campaigns (SEO, Google Ads, and paid social).
- Designed and executed promotional strategies that increased average order value through bundling and upselling initiatives.
- Built and managed high-converting websites optimized for lead generation, SEO ranking, and conversion optimization.
- Developed automated sales funnels and CRM pipelines that improved lead nurturing, retention, and referral business.
ECOMMERCE OPERATIONS & OPTIMIZATION
- Managed day-to-day operations of eCommerce platforms to ensure seamless customer experiences, from website navigation improvements to optimized checkout flows.
- Led a website redesign project, enhancing user experience and driving measurable improvements in site performance and customer satisfaction.
- Established internal workflows and standard operating procedures to streamline order processing and reduce fulfillment errors.
- Collaborated cross-functionally with marketing, IT, customer service, and operations teams to align digital initiatives with broader business goals.
- Integrated CRM and ERP systems to improve data flow and operational efficiency, reducing manual data handling and improving response times.
DATA-DRIVEN MARKETING & ANALYTICS
- Leveraged analytics tools to monitor and evaluate key metrics including traffic, bounce rates, and conversion rates, using insights to guide ongoing website and marketing optimizations.
- Supported marketing campaign refinement through data-driven recommendations, ensuring resources were allocated toward high-performing strategies.
- Implemented tracking systems and reporting dashboards to provide visibility into campaign performance and customer behavior, enabling timely strategic adjustments.
- Used SEO performance data to adjust content strategies, contributing to improved organic rankings and inbound lead generation.
STRATEGIC LEADERSHIP & COLLABORATION
- Built and led collaborative teams across marketing, sales, customer service, and operations to drive shared digital objectives and deliver a consistent brand experience across all channels.
- Created internal templates and documentation to support repeatable, efficient marketing and operational processes.
- Developed automated workflows that reduced administrative burden while improving client communications and service delivery.
- Fostered a culture of continuous improvement, ensuring the adoption of best practices and emerging trends to maintain competitive advantage.
Education & Certifications
Education
- Degree in Business Administration (Emphasis on Marketing).
Certifications
- Foresight Management Training (Basic and Advanced Leadership)
- BC-A General Contractor’s
- License – Tennessee
Licensed Real Estate Agent – Tennessee - AutoCAD Certified
- Pro-Engineer 3D Rendering Certified