Gabriel Gutierrez
Director of eCommerce | Digital Operations & Growth
Chattanooga, TN | Contact@GabrielGutierrez.info | 423-443-7213
Core Competencies & Technical PROFICIENCIES
DIGITAL STRATEGY & LEADERSHIP
- Digital commerce and revenue ownership
- Platform and roadmap strategy
- Cross functional team leadership
- Data driven decision making
- Process design and optimization
ECOMMERCE & PLATFORM OPERATIONS
- DTC and marketplace operations
- Website performance and conversion optimization
- Product merchandising and lifecycle management
- Mobile and responsive commerce
- Checkout, fulfillment, and operational workflows
MARKETING, GROWTH & ANALYTICS
- SEO and organic growth strategy
- Paid media, PPC, and ROAS optimization
- Conversion rate optimization (CRO)
- Customer retention and lifecycle marketing
- Analytics and performance reporting (GA, GA4)
AUTOMATION, AI & SYSTEM INTEGRATION
- Workflow automation and system orchestration
- AI assisted content and operational workflows
- CRM design and pipeline automation
- ERP integration and data flow optimization
- Reporting dashboards and performance visibility
TOOLS & PLATFORMS
- eCommerce platforms (Shopify, Magento, WooCommerce, BigCommerce)
- CRM systems (HubSpot, Salesforce, Klaviyo)
ERP and integration tools (NetSuite, Celigo) - Google Analytics and marketing platforms
- Adobe Creative Suite
- HTML and CSS fundamentals
ADDITIONAL
- Bilingual: English & Spanish
Experience
Digital Sales Leadership
- Led digital sales strategy across direct to consumer and marketplace channels, driving revenue growth through performance optimization and continuous testing.
- Planned and executed digital marketing campaigns across SEO and paid media, using predictive analysis and AI assisted insights to optimize performance.
- Developed promotional and merchandising strategies to increase average order value through bundling, upselling, and conversion optimization.
- Built and managed eCommerce websites optimized for lead generation, organic search performance, and conversion rate optimization.
- Designed automated and AI assisted sales funnels and CRM workflows to improve lead qualification, nurturing, retention, and referral revenue.
Ecommerce operations & Optimization
- Managed end to end eCommerce operations to ensure platform stability, scalability, and consistent customer experience.
- Led website redesign and optimization initiatives focused on user experience, site performance, and checkout optimization.
- Developed standard operating procedures and automated workflows to improve order processing efficiency and reduce fulfillment errors.
- Collaborated with marketing, IT, customer service, and operations teams to align digital operations with business objectives.
- Integrated CRM and ERP systems to improve data integration, reporting accuracy, and operational decision making.
STRATEGIC LEADERSHIP & COLLABORATION
- Led cross functional teams across marketing, sales, operations, and customer service to execute digital initiatives and growth strategies.
- Developed documentation, templates, and repeatable processes to support scalable digital and operational execution.
- Implemented automation and AI enabled workflows to reduce manual processes and improve operational efficiency.
- Supported continuous improvement initiatives through adoption of emerging digital technologies, automation, and performance metrics.
Data-Driven Marketing & Analytics
- Analyzed digital performance metrics including traffic, engagement, conversion rates, and customer behavior.
- Used data analytics and AI assisted insights to optimize marketing campaigns, website performance, and content strategy.
- Built reporting dashboards and performance tracking systems to support executive visibility and strategic decision making.
- Applied SEO analytics and performance data to improve organic search visibility and inbound lead generation.
Education
Formal Education
- Degree in Business Administration